Top stories

Google’s Top Stories is a goldmine of organic traffic for news publishers. The article’s headline is crucial to gaining a spot in the carousel as its considered the primary title of the page. Optimizing site content can efficiently grow brand awareness and traffic for news sites.

HOW TO MONITOR TOP STORIES TRAFFIC :

>The Top Stories carousel currently does not have a dedicated reporting section in Google Search Console or Analytics. It is considered organic traffic.

HOW TO RANK IN TOP STORIES :

For ranking in Top Stories, one of the most important ranking factors is the use of keywords in headlines. Unlike Google’s standard organic blue links, which display the <title> element as the title of the ranking page, Top Stories show the <h1> headline as the primary title of the page.

It’s therefore important to focus on optimizing the article headline, such as by ensuring the name of the targeted entity (person, place, or thing being written about) is stated clearly and early in the headline.

Article headlines should generally stay under 22 words for optimal performance.

Google News (https://news.google.com/)

Available on your browser and a mobile app, Google News is a growing news aggregator. Successful content is differentiated by providing original reporting or offering a unique angle not found on other sites. And timeliness is everything — especially if it’s breaking news that’s happening in the moment.

HOW TO MONITOR GG NEWS TRAFFIC :

>go to website google search console

>find “Google Actualités” section / OR in Google Analytics, Google News traffic will show up under the referral source news.google.com

Discover

Launched in 2018, Discover is only available as a mobile app. Mobile users can catch up on local news, see the stats from last night’s game, or discover a new restaurant on Google — without a single click. Discover recommends personally curated content to users based on their activity across all Google products. This includes data like location history, location settings, and topics users follow. And top-performing Discover content is very different from typical organic search content — that can be good for your business.

HOW TO MONITOR DISCOVER TRAFFIC :

>data studio

>go to your website

>source : filter by com.google.android.googlequicksearchbox (referral)

>it shows android traf only so you can multiply by 2 to have real discover traf data

Google News (serp edition)

Search for a keyword, go to “News” section

HOW TO MONITOR TRAFFIC :

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