How to react to IN/OUT pages

Sometimes our pages are deranking suddenly on GG. Here's an example :

Here the https://futdados.com/pt/codigo-promocional-casino-solverde/ page was ranking 3rd on mobile results, and it went OUT.

1- First mandatory step is to check if the page is indexed. We can do this by using the operator "site:" in front of the URL on Google.

⇒ Here the page appears, it means it is indexed and should appear in results. If the page doesn't appear, just submit it for indexing in the associated Google Search Console (access here - search by website). Use the top field and enter your url/submit it.

2 - For Futdados, it is not an indexing problem. Second step is to manually check the content, to see if it's a "paternity" (for lack of another word) problem. Some websites actively copy/paste our contents and Google gives them the original ownership of this content. For this part, we're using the "" in Google to check if our content appears, and copy/paste sentence by sentence.

No results ! Futdados should've appeared here. We try with another sentence :

Even worse, another (spammy) website appears. It goes on and on for the Futdados article. Either sentences don't show up, or another website has the "paternity" of the content.

⇒ Use Killduplicate.com ⇒ add your website + page ⇒ check if your page has a high %age of stolen duplicate content (exemple below)

• if a huge percentage of the article has been duplicated and the ⚠️ appears for your page, and your article is appearing/disappearing often on your targeted keyword, order a new article and replace the content of the existing article (keep same url).

• if a small part of the article doesn't show up on Google, remove every stolen sentence (exemple below - stolen duplicate content on the right)

Removing "obsolete" content is something that made some pages rerank (betfred, 1xstavka, netbet...). Just keep in mind that :

• it is not a "100% of the time" working solution

• it's a temporary quick fix until we find a way to automatize this part

• a lot of our articles can have this "duplicate content on other websites" issue but still rank (https://footballwhispers.com/blog/william-hill-promo-code/ has a lot of sentences that don't show up on Google but the article is still ranking)

Few things that can also help

• While updating the article, refresh the publication date (Google uses this date to assess the freshness of the content - some competitors abuse this method but we shouldn't)

• you can improve the internal linking of your article (links from "authoritative articles")

• improve the depth of the article (less clicks from the homepage) - adding it on the menu or footer or homepage content

• adding backlinks to your page to increase its authority