CTA page optimization
| Last Edited Time | |
|---|---|
| Type | |
| Status | |
| Created By | |
| Last Edited By | |
| Stakeholders | |
| Property |
To first see if a CTA page needs to be optimized, you need go to https://yourtext.guru/. This site will allow you to see how your competitors have worked their CTA page on a keyword you target, And what are the ways to improve your CTA page.
Once connected you have to go to "Commander un guide premium" in order to add the keyword on which you want your page to be optimized.
Then you have to choose the language, that's mean the geo of your SERP. For example we will choose France and add the keywords we target " code promo netbet". You can create a group to organize your requets by GEOs for exemple (here FR-FR).
Once finished you need to add the content of your page here: https://www.topmercato.com/paris-sportifs/code-promo-netbet
In order to analyze the content seen by Googlebot, copy the text-only version of the cache of the page to analyze. Here is how to do it : add cache: before the url of your page and then click on "Version en texte seul".
Paste all the content copied in the cache (including the header and footer, this content is part of the whole page content). Then click on verify and you will have this.
To optimize the content:
- Test the number of times you need to add the different terms to reach the "Normal Optimization" area
- In case of overoptimization, however, be sure to delete the terms in question in moderation. Generally, the overall addition of content reduces the proportionality of a term and thus naturally reduces overoptimization
- If a term appears but corresponds for example to the name of a competitor, do not force yourself to add it if it is not natural. The content must remain readable and consistent!
For example on the page "code promo netbet". The word "coupon" appears in the red zone, which means that it is overoptimized compared to other competitors. On the other hand the words "parrainage" and "reduction" are under optimized. Based on these elements we can ask to add or remove words from the page to be in normal optimization.
Here is an exemple of a task: https://app.asana.com/0/1112678730112225/1200000050287817/f