metrics: data and tools to check them

1. List

We’re using :

• Ahrefs

• Majestic

• Similarweb

• SEObserver

• and sometimes : https://websiteseochecker.com/domain-authority-checker/ (to know DA/PA and TF/CF in one click if needed)

2. Which data to check

• NSN TOOL :
  • maximum 6 links per website (and never 2 same websites or operators) ⇒ check links

• AHREFS :
  • UR & DR (⇒ overview) : shows the strength of a page's link profile and a website's backlink profile

  (trust index ⇒ ++)

  • referring domain (⇒ overview) : depends on the market.
    • Small markets, we would like >50 (balkans, cis…)
    • Main markets, number would be > 100 ideally.

    (trust index ⇒ +++)

  • traffic (⇒ overview & overview 2.0) : organic traffic, at least 10K, with constant evolution. Collapsing traffic is a red flag.

  (trust index ⇒ ++++)

  • Top pages & top keywords (⇒ overview or organic search) : Top pages + top keywords targeting keywords relevant to the niche.

  (trust index ⇒ +++)

  • competitor (outgoing links ⇒ linked domains) : Lot of links sold. Too many outgoing links (relative to traffic) can be a red flag. Check also with filters the type of links (filter by "bet" or “casino” for example)

  (trust index ⇒ ++++)

• MAJESTIC :
  • Trust flow (TF - homepage) : metric to measure the perceived trustworthiness of a website based on its backlinks. the higher the better.

  (trust index ⇒ +++)

  • Citation flow (CF - homepage) : metric which helps to measure the link power the website or link carries.

  (trust index ⇒ +++)

  ⇒ according to some seo experts, the ratio between TF and CF should ideally be 1. Between 0.5 and 2 also seems to be a correct metric according to others. Too much difference between 2 metrics (>2) would be a red flag for Google.

  • ref domains (homepage) : like ahrefs for explanation

  (trust index ⇒ +++)

  • Link anchor (homepage or menu) : allows to determine if a website is potentially spammy. We can also know which are the "top backlinks" to target websites.

  (trust index ⇒ +++)

• SIMILARWEB :
  • Organic traffic (plugin) : like ahrefs
  • Traffic sources (plugin) : at least 10K from organic traffic
  • Competitors & Similar Sites : know competitors and their estimated organic traffic

• SEOBSERVER :
  • Top backlinks & (homepage) : like Majestic, with same data about top anchors.

  (trust index ⇒ +++)

  • TTF Topical Trust Flow (TTF homepage) : illustrate the strength and ranking potential of a webpage based on the relevancy of a website.

    (trust index ⇒ +++)

  TOOL	DATA	TRUST INDEX
  NSN TOOL	6 websites max	-
  ORGANIC TRAFIC	> 10K	++++
  TF	> 10	+++
  CT	> 10 - 15	+++
  UR & DR	> 15	++
  REF DOM	> 50 (> 100 for main markets)	+++
  TTF	SAME THEMATIC	+++