Netlinking basics

Summary

• What is a backlink and what is its interest

• What is a good link ?

• Competitor backlinks: why follow them ?

• Additional information to find links with ahrefs from our competitors

• Do follow and index

What is a backlink and what is its interest

A backlink is a link located on a website pointing to another website via a link anchor or a CTA for example.

Netlinking refers to the whole strategy and techniques of link building, including backlinks. The strategy of the BL is part of the referencing criteria by Google. The crawlers go through the links to identify the best pages they reference.

The backlink interest is to popularize its authority with Google. And thus improve its ranking. Our goal is the P0. Backlinks in number and quality improve our ranking.

The importance is multiple:

• Push the URL of the link indicated by the SEOs in the table "centralization links" to a website

• Estimate the links number to be made on the URL in order to reach the P0 (note: we do not go into detail here SEO content and technical SEO)

• Make sure this website is good quality and authority (see netlinking process)

• Check the link is in "do follow" and indexed with Google (note: see the summary for questions about do follow and Google index)

• Check regularly if our link is not dead (tool)

What is a good link ?

We consider there are 6 criteria to estimate that a link will be good on a website :

• The authority

• The theme relevance

• The anchor and the type (between opti, desopti, semi, brand or category)

• Do Follow

• The link location (intro, first paragraph, footer…)

• The destination (homepage or landing page of our operator). Cf. internal links for this last category can help us to reach better position in these pages.

Competitor backlinks: why follow them ?

The least expensive SEO strategy in time (and money) is to :

• Check which are the quality backlinks obtained by your competitors (traffic, page position)

• Check which websites / domains have created the backlinks

• Contact the websites to propose links

• Replicate their strategies

Our tools like ahrefs will allow you to know this information. Click here to follow the analysis method about BLs competitors.

This data will allow to understand :

• The level of popularity making the links and on the leggit side (or if website is a “link farm”)

• The level of authority of the websites that created the backlinks to your competitor

• The diversity of the links profile (between number of backlinks and referring domains)

Additional information to find links with ahrefs from our competitors

Use the ahrefs.com tool and go to more then link intersect.

Enter the competitors in front of us on Google from the info of our tool in SEO and Keywords and then clicking on the keywords.

Put links in link intersect.

Start the analysis.

We get data on potential websites to which to propose links.

Do follow and index

A do follow link is important, it is considered in the Google eyes like a "vote" and increases the authority ( for the page pushed). It is necessary to ensure links published are in do follow, and indicate in the contact the desire for a do follow link by default.

The website indexing or a web page is the process by which a search engine robot will browse, analyze and list the pages of a site before displaying them in a result page.

DF links and page indexing can be found in our tool once a link is added on the links tab.